E-Commerce in Malaysia (2007)

Close to two-fifths of Malaysians (39%) had made a purchase online in the past month, according to one survey. According to the same survey, 70% of the Internet users in Malaysia had made a purchase online at some point in the past.

(Source: The Nielsen Company) 

Online travel is a favourite e-commerce activity for Malaysians, with 55% of respondents to one survey saying they had bought airline tickets or made flight reservations online while 41% said they had made hotel or tour reservations online.

(Source: The Nielsen Company) 

Personal recommendations matter to Malaysian online shoppers, however, with more than half of respondents to a survey (53%) saying that was key to helping them decide where to shop online.

(Source: The Nielsen Company)